Thursday, January 27, 2011

What are Meta Tags and why they are so important?

In today's world, the internet offers greater access to potential clients than advertisement in the yellow or white pages ever could. We live in a world of instant gratification, where potential clients need an immediate solution to their problems and don't have the patience to fumble through a directory of endless advertisements, names and toll-free numbers. The internet offers solo practitioners a chance to reach potential clients on the cheap, without the payment of enormous amounts of money to advertisers, marketers, or referral services. Starting your own law practice at times can be very discouraging and the fact that you're putting yourself out there without any immediate gains can fill anyone with despair. However, if you use the power of the internet correctly to market your services, you can be very successful and reach potential clients on the cheap.

Quite honestly, I didn't know what meta tags were or their significance. I only knew what meta tags were after I had begun the process of publishing my website and the frustration of not understanding why my website was not being indexed by the leading search engines. Meta tags are like bar codes for a specific item being sold by a store. Search engines are like stores that need bar codes to find the items (websites) to make the sale to the consumer. If you input a meta tag in the HTML coding of your homepage specific to the search engine you want your website indexed at, you'll have a greater chance of using the internet to reach more potential clients. I'm proud to say that my website is now indexed by ask.com, bing, google and yahoo plus numerous other search engines on the internets. Additionally, I know I have mentioned this in the past, but if you're having trouble indexing your website on ask.com then you should try registering your website at the open directory listing. Ask.com does not offer users specific meta tags to input in their HTML coding of their homepage because ask.com believes that internet spammers should not get the upper hand by simply registering their website with the search engine and wants to protect the true information authorities from internet scams. I hope this blog post has been informative. 

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